This is a raucous song expressing a general demand for liberation from patriarchal capitalist consumer culture. From the opening statement (‘Some people think little girls should be seen and not heard … but I say oh bondage, up yours!’) discordant vocalist Polly Styrene disrupts and contests established codes of behaviour for young women. The lyrics make a conceptual connection between gender/sexual exploitation and consumerism while suggesting that sometimes we desire our own domination and must learn to free ourselves.